Kill Condition

Definition

A kill condition is a condition, which when met, will automatically unsubscribe a user from an automated campaign.

Possible Conditions

Unsubscription

Standard kill condition. This means that the user will stop receiving the campaign emails when he/she manually unsubscribes from it.

Message Opened

The user will stop receiving campaign emails when an email has been opened by the user.

Purchase After Link Click

The user will stop receiving campaign emails after a link click on a campaign message leads directly to a store purchase.

Register After Link Click

The user will stop receiving campaign emails after a link click on a campaign message leads to a membership registration.

Form Submission After Link Click

The user will stop receiving campaign emails after a link click on a campaign message leads to a form submission. This is commonly used with contact forms.

Event Registration

The user will stop receiving campaign emails after a link click on a campaign message leads to an event registration.

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Published on 2013/07/19.
Last updated on 2013/07/19.

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